Pakistan, our home

Pakistan has a population of over 240 million people and is home to generations of highly skilled textile workers, whose expertise contributes to quality and craftsmanship of our garments.

Pakistan is a democratic, multi faith, safe society, where English has become the official business language. Our industry is strong and reliable, it never sleeps.

We operate a cutting-edge, computer driven facility where innovation and tradition meet. Every thread spun in our factory tells a story of hard work, ethical practices and progress, making us a leader in the garment manufacturing industry.
 

As one of the world's top cotton producers, Pakistan offers direct access to high-quality, fully certified fibers. This not only supports circular and sustainable practices, but also optimizes the speed and efficiency of our production.

Our industry boasts over 400 spinning mills and a complete vertical integration from locally sourced cotton to finished garments. This allows for greater control and traceability over the production process, resulting in faster turnaround and competitive pricing.

Pakistan offers efficient access to major markets in Europe and North America, and thanks to verticality and circularity, we are able to deliver speed to market. 

Verticality, advanced production processes and duty-free trade advantages with key markets such as Europe, allows us to provide competitive pricing when sourcing from Pakistan.

Pakistan supports the role of women in all industries, from leadership positions in industry to government roles. This progressive stance is reflected in our operations and corporate culture.

In London and Barcelona, our R&D centers blend heritage with modern fashion, offering new trends and sustainability, with a focus on circular cotton harvesting.